Ukrainian brand GASANOVA unveils a new summer drop — clothing that makes every woman feel like an icon even before stepping out the door.
The issue is a modern interpretation of lightness, freedom, and femininity, expressed through minimalist shapes and a striking play of colours. At its core are simple yet impactful silhouettes that allow ease of movement while highlighting natural beauty and individuality.
The drop includes linen dresses, trousers, and shorts — perfect for everyday summer looks; satin tops and blazers that can be styled with a belt; a pink skirt embellished with massive stones; and the standout piece — a semi-sheer lace suit, sure to turn heads at a summer party or on a casual city walk.
The line features natural fabrics like linen, batiste, and satin. The colour palette combines classic black and white with soft shades of blue, pink, pastel yellow, and gentle orange.
The core message is that true beauty lies in simplicity, and harmony is achieved through a balance of tenderness and strength. Every piece is versatile, suited for different occasions and moods, and conveys the idea of inner freedom and self-expression.
‘This isn’t just a collection — it’s a summer déjà vu of yourself being free. Of a body that doesn’t hide. Of a step that flies rather than walks. Of lightness that speaks louder than trends. We shot this collection on a rooftop — because only from above can you get this kind of perspective on yourself. The fabrics feel like air. The silhouettes — like memories in motion. In this collection, you’re not playing a role. You’re returning to yourself. In a world where fashion still measures beauty in numbers, we’re here to remind you: every woman is an icon. At any age. In any size’ — says the designer Elvira Gasanova.
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